How come we’re the first to be shooting digitally? How come we’re the first to be doing a Sin City-type movie? How come we did the first digital 3D movie with Spy Kids 3? Before that there was only one digital screen in the whole country. Because we’re outside of the industry we’re automatically going to think outside of the box. That’s what we’ve always done here in Austin.
We’re not imitating how other networks are doing it or else we’d be dead. This is very much like an independent renegade network that’s building from ground up. Just like the studio system built themselves up and then independent filmmakers figured out another way to do it. There is just a process in the system that has built itself up. Things will get watered down for no particular reason. It’s just a constant battle knowing the creative ideas are at some point have to pass through the business level and all gotta justify their jobs and they’ll question it. I can’t remember what specifically it was. In fact we can start now! It’s much more like my independent film days. So I just avoided it until this network thing came along - that’s different. We can put all our best work into this because we know people will see it. Not control in a bad way, but you could get so much more excited about a project because you knew it was coming out.
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The TV process seemed like a lot of work for a lot of “maybes.” I just had so much more control over the process in movies. I was making my own posters and helping decide release dates. In the movie business you have a lot more say. Then you might even make a series, you might get six or 13 episodes, and then it could get canceled if they put it on the wrong night. Then if it doesn’t get picked for a series, it’s dead. With TV, you develop something and maybe it goes to script and maybe they even commission a pilot and maybe it even gets shot. The process seemed cockamamie, it was really different from the movie industry.
I didn’t even get so far as the development stage. A lot of networks are trying to get more Hispanic stuff in there, but they weren’t really ready for it. People approached me for TV from very early on after El Mariachi because they were like, “This guy can work fast and cheap.” I would pitch some ideas and they would have some Hispanic themes. Rodriguez: I was always interested in TV.
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